Animaná, an example of how one person's passion can impact the lives of so many others and change their destinies.

Adriana Marina—economist and creator of animaná and the NGO Hecho x Nosotros—spent her childhood surrounded by the natural landscapes and local fauna of Patagonia, in Santa Cruz, Argentina. Beyond the beauty of the place, Adriana also witnessed the social inequality in the treatment of rural communities, the conflicts surrounding working conditions, and the loss of Andean arts due to the imminent exodus to the cities. ⁠With the dream of building a project that allows us to rethink and work on fashion from a respectful and moral perspective, in 2009 Adriana founded animaná , a sustainable luxury brand that makes garments from natural fibers from Patagonia and the Andes with the aim of preserving local communities, caring for the environment, and generating local wealth. How? By training artisans and producers, prioritizing sustainable production processes, and generating an ethical, sustainable, and transparent work and value chain . This is how animaná was born, which means "a place in heaven" in the Kakán language, a certified B company with a triple impact —social, environmental, and economic—that works to generate added value in local communities through fair trade and to achieve a balance between the textile industry, the environment, and ethical labor. Currently, animaná collaborates with more than 20,000 artisans from different communities in the Andes, who produce all types of garments: sweaters, cardigans, ponchos, ruanas, shirts, blankets, shawls, scarves, dresses, pants, and other products. From 2015 to 2019, animaná had its store in Paris (France), thanks to the invaluable support of Dominique Peclers, a global fashion expert with more than 50 years of experience in the luxury market, who fell in love with animaná. In addition to having been in Europe, animaná now has its boutique in Buenos Aires (Argentina).

animaná and Hecho x Nosotros: Together for a global education that leads us to systemic change.

In 2009, together with animaná, Adriana Marina founded the non-profit NGO “Hecho por Nosotros” , which has consultative status with the United Nations, with the aim of deepening the transformation of the sustainable fashion paradigm and proposing a new way of conceiving the textile industry, where the focus is on quality, the manufacturing process and ethical work . Hecho x Nosotros focuses on establishing fashion not only as an agent of change and local development, but also as a means to educate and disseminate the principles of sustainable fashion, create channels that link the offer of ethical fashion in Latin America and international markets, promote work networks that allow the generation and dissemination of theoretical tools, and prioritize work ethics, thus contributing to the paradigm shift of sustainable fashion through example. Hecho x Nosotros is then the means that allows us to empower artisans and preserve memory, culture and collective knowledge. Through both projects, Adriana has a clear objective: to revalue the camelid fiber value chain and work toward a more ethical, transparent, and inclusive fashion industry.

Our mission

  • REVALUING NATURAL FIBERS AND COMMUNITIES

    • To enhance the wisdom of the artisans of Patagonia and the Andes
    • Preserve ancestral dexterities
    • Provide training
    • Promoting economic development and trade through an ethical value chain

  • MOVING TOWARDS A SUSTAINABLE FASHION PARADIGM

    • Make collaborative efforts to move toward a more sustainable, ethical, transparent, and inclusive fashion industry.
    • Prioritize sustainable production processes and respect for the environment.

  • PROMOTE RESPONSIBLE CONSUMPTION

    • Promote timeless designs designed to last through the years, providing comfort and well-being. You research current issues.
    • Promote spaces for dialogue and provide innovative solutions.
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Legend

The role of local communities

Since its inception in 2009, Adriana has brought together cooperatives, artisans, and producers , creating alliances with the best artisans in the Andes and establishing direct collaboration with each of the local communities. Thanks to this holistic approach without intermediaries, the Andean communities with which Animaná works have tripled their production capacity, generating greater profits and transforming artisan families into local entrepreneurs. This has allowed Adriana to contribute to the economic and human development of the communities, restoring their pride and the value of their ancestral wisdom.

Did you know that women make up 85% of weavers?

The role of women is central to the sustainable business model of animaná and Hecho x Nosotros. With the income from their work, these women have not only managed to support their households, open a bank account, and access healthcare services, but they have also become self-sufficient, improving their self-esteem and confidence both inside and outside their workplace. The projects aim to achieve systemic change and ecosystem transformation through comprehensive and cooperative work between artisans, designers, professionals, businesses, and consumers. This is why animaná and Hecho x Nosotros promote social awareness toward sustainable development and propose redirecting the fashion industry toward a path that is respectful of the environment and its workers, promoting conscious consumption and increasing demand for ethical fashion worldwide. You too can be part of the change.

Our tour

2009

  • Animaná Foundation, a sustainable luxury brand, and the NGO Hecho por Nosotros.
  • Creation of the Latin American Ethical Fashion Forum.
  • 1st Prize Ashoka Craft School Program (Salta).
  • Adriana Marina wins the IDB Network Women in Business Competition.

2016

Opening of the animaná boutique at 40 rue Saint Placide (6th arrondissement), Paris, France.

2017

  • New animation store in Palermo, Buenos Aires, Argentina.
  • Distinction from animaná as Fellows of the NGO Ashoka Argentina and the Fabric of Change project of the C&A Foundation.
  • The NGO Hecho por Nosotros has received consultative status (ECOSOC), enabling it to work together with the United Nations to further transform the sustainable fashion paradigm.

2018

  • Blockchain technology application project in the natural fibers market. Providing the possibility of creating a direct link with the creator of the apparel.
  • Regional progress in the textile value chain and in the camelid fiber market.
  • Animaná is selected as a social enterprise to provide gifts to G-20 officials in Argentina.

2019

  • Animaná receives the ICBC Foreign Trade Award in the Microenterprise category and has the opportunity to enter the Chinese market with the help of the ICBC Foundation.
  • Animaná receives international recognition as one of the world's "Best For The World" B Corporations, by B Corporation and Sistema B.
  • The animaná clothing line has received the Seal of Good Design (SBD), awarded by the Ministry of Production and Labor of the Nation.
  • 11th B Women's Gathering at Animaná in Palermo. The sustainable luxury brand welcomes B Women Solutions, Banco Provincia, and the B Patagonia Community to honor a community of more than 350 women in Latin America.
  • Training for artisans and weavers in Northern Argentina.

2020

  • Dela Accelerator Program (Ashoka and IKEA)
  • Wise Latin America
    Mentoring Program: Women's Initiative for Social Entrepreneurship (WISE)
  • HxN Side Event at the UN: UN High-Level Political Forum.
    Co-creating solutions for the circular economy through fashion: A perspective for MSMEs by HxN
  • E-book: Sustainability and Latin American Fashion

2021

  • UN High Political Forum Side Event: Building Resilient Circular Supply Chains by Empowering Community Action.

  • Consumer Event, Collaboration, and Creativity: The 3 C's of Innovative Solutions in the Fashion Industry.

  • 10th anniversary of the ECOSOC Youth Forum, 'Regenerative Models: Towards Resilience in Fashion'

2022

  • We have been working for over two decades to build personal experience in projects related to social impact, which includes promoting alternatives to current production and consumption systems.
  • Side event "Made by Us" at ECLAC's Forum of the Countries of Latin America and the Caribbean on Sustainable Development 2022
  • Made by Us and the Circular Fashion Forum in Latin America

2023

  • At Made by Us, we're proud to present our latest impact report, which highlights the significant progress we've made on our key initiatives. Thanks to our commitment to sustainable innovation and social responsibility, we've made a tangible impact in our communities and around the world.

2024

  • We Recertified as a B Company
  • Mercado Libre chose us as a sustainable model company, and we had a special participation in Bafweek 2024.
  • We are part of a program for Canal+ France: we traveled to Catamarca with Fatu to analyze the problems and solutions of the artisan communities with which we work.
  • Joint action with Joaco Díaz, in our Spring 2024 collection

2025

  • We moved to our new house at Cabello 3663
  • We participated in the Living Experience: we recreated our home in a beautiful 5x5 tent.
  • Article in Elle Argentina

Blog articles

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Journal articles

  • PARA TI

    Transforming entrepreneurs: profitable businesses with a positive impact on the planet.

    In a system in need of transformation, three Argentine entrepreneurs decided not to wait. From fashion to composting, they lead B Corps that combine profitability with social and environmental awareness.

    see more 

  • ELLE ARGENTINA


    Ancestral garments with contemporary design
    A proposal that invites you to connect with your roots through pieces crafted with artisanal intelligence: animaná has been a leader in textiles with a special focus on sustainability for 16 years.

    see more 

  • CRAFTSMANSHIP


    Argentina's Textile Crusader

    If you want an unusually cozy scarf or sweater made of natural fiber, merino wool or alpaca are the usual choices. But what about guanaco, the alpaca's little-known cousin, which grows even finer fleece? For Adriana Marina, the guanaco's time has come to be South America's finest source for sustainable textiles.

    see more 

  • LOFFICIEL


    “Without being part of the fashion world, I was able to create a timeless, disruptive model inspired by nature.”

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  • MARIE CLAIRE

    A better world . "It's the necessary balance between roots and modernity, where the future lies."

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  • LA NACIÓN

    Animaná: revaluing roots and exporting sustainability

    see more 

  • FORBES ARGENTINA

    Sustainable brands: circular models and traceability in fashion

    see more 
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